ANR Spring New Arrivals Campaign
Digital marketing strategy, campaign execution, art direction support, UX/UI design, email marketing, influencer campaigns, social media management, content scheduling, cross-functional collaboration
Digital Creative Marketing Manager
Alp N Rock
Description:
Position:
Skills:
As the Digital Creative Marketing Manager at Alp N Rock, I supported the execution of the Spring 2023 campaign across digital channels. I developed the social media strategy and created assets for Instagram, Facebook, TikTok, and Pinterest, including homepage banners, TikTok videos, and influencer gifting content.
I designed and presented a branded influencer Media Kit featuring brand identity, collection messaging, and monthly content themes. I collaborated closely with the Creative Director and provided on-set creative support to help ensure visual alignment.
I also created animated content, scheduled social posts, organized Pinterest boards, and assisted in analyzing performance metrics using tools like Google Analytics and Meta Ads Manager.
Model Photo & Video Shoot
Skills:
Position:
On-set content review & approval
Creative direction support
Product styling feedback
Visual storytelling
Asset curation for multi-channel use (eCommerce, social, email)
Short-form video selection
Lifestyle branding alignment
Cross-functional collaboration (with creative director, photographer, stylist)
Digital Creative Marketing Manager
Alp N Rock
Description:
Collaborated with the creative team to ensure the Spring '23 campaign shoot aligned with brand goals and digital needs.
Reviewed shot plans and provided input ahead of the shoot
Supported on set, ensuring product styling, composition, and lighting matched the campaign vision
Selected key photos and video clips for eCommerce, email, and social media
Approved final images and short-form video for Instagram Reels, TikTok, and site hero banners
Ensured consistency in tone, storytelling, and premium lifestyle appeal
Homepage Banner
📢 Homepage Banner
Created a short-form homepage banner video to introduce the Spring New Arrivals collection. Designed to seamlessly translate across desktop and mobile, the banner captures the seasonal mood while maintaining brand tone and visual clarity.
Key Contributions:
Selected footage from the seasonal campaign shoot
Ensured visual harmony between stills and video for consistent homepage branding
Delivered responsive formats for the Shopify homepage
Media Kit
🛍️ Media Kit
Designed and distributed a branded Media Kit to support seasonal product launches and influencer partnerships. The kit was shared with gifting and paid content creators to drive awareness and align campaign visuals across social platforms.
Skills Applied:
Media kit design · Influencer collaboration · Digital layout design · Brand consistency · Adobe InDesign · Cross-team coordination · Visual storytelling
Key Contributions:
Created a cohesive digital media kit showcasing hero products and campaign imagery
Included press-ready visuals and key brand messaging for content creators
Ensured layout was optimized for readability and brand consistency
Supported gifting and paid influencer outreach, coordinating with marketing and PR teams for content alignment and approvals
Emails
✉️ Email Campaigns (Klaviyo)
Designed and executed branded email marketing campaigns in Klaviyo to support seasonal product drops, homepage features, and promotional launches. Created visually aligned layouts that maintained brand consistency, with a focus on mobile optimization and ADA-compliant design. Collaborated cross-functionally to align creative with campaign goals and eCommerce priorities.
Skills:
Email Design · Klaviyo · Mobile Optimization · ADA Compliance · Campaign Execution · Brand Consistency · Visual Layout · E-Commerce Marketing
Social Media Educational Post:
✉️ Social Media: Educational Post
Social Media: Educational Campaigns
Created impactful educational posts across social platforms to highlight key brand values, such as B Corp Certification, cruelty-free standards, and sustainability initiatives. Designed visuals that simplified complex data—like bottles saved from landfill—into clear, scroll-stopping content aligned with seasonal campaigns.
Skills:
Social Media Design · Sustainability Messaging · Data Visualization · Cross-Platform Strategy · Brand Storytelling · Typography Hierarchy
