imPRESS Ombre Collection
Adobe Photoshop
Figma
Campaign Design
Visual Storytelling
Email & SMS Marketing Design
A+ Content Design
Infographic Design
Brand Consistency
Cross-Team Collaboration
Responsive Design
Quality Assurance
Senior Web Designer
KISS USA - (imPRESS Brand)
Position:
Skills:
For the Color Ombre product launch, I led the visual direction and execution across digital platforms. This campaign focused on promoting effortless, flawless gradient manicures with soft ombré effects, tailored for a fresh, youthful vibe.
Visual Direction:
Soft pastel gradients and radiant lighting were used to reflect the product’s smooth transitions and modern femininity. Lifestyle photography was paired with hand illustrations and soft typography for a dreamy, fresh finish.
Description:
Model & Product Photoshoot
Senior Web Designer: Ilona Dyrda I Photographer: David Yoo I Art Director for the Shoot: Hyeji Kwak I Stylist: Rachel Garibaldi
Homepage Banner
Social Media Post:
🖼️ Social Media:
Produced graphics tailored for Instagram posts and stories to support cohesive cross-channel messaging.
