imPRESS - Halloween Collection
Adobe Photoshop
Adobe Illustrator
Figma
Midjourney
Art Direction • Campaign Development • Cross-functional Collaboration • eCommerce Design • Email Marketing • Motion Design • Digital Asset Management • UX for Amazon PDP
Senior Web Designer
imPRESS - by KISS USA
Team Collaboration:
Worked closely with the marketing lead, product development, and multimedia teams to align goals across channels. Led creative conversations with stylists and photographers to execute a cohesive, high-performing Halloween launch across imPRESS digital touchpoints.
Position:
Skills:
Design Goals:
Highlight glow-in-the-dark effects visually and interactively
Ensure ADA-compliant, high-impact designs for email and SMS
Support eComm with modular, scalable PDP content
Capture a playful, spooky, but polished tone for the Halloween theme
Description:
Led the creative execution for one of the year’s largest seasonal launches at imPRESS—featuring press-on, no-glue nails and lashes with a unique glow-in-the-dark effect. Drove the project from concept to completion, including photoshoot planning, digital marketing assets, and eCommerce content creation.
Key Contributions:
Created the creative direction, mood board, and production timeline
Collaborated with Marketing, Product, Multimedia, and eCommerce teams
Attended and contributed to model casting and on-set direction
Led photoshoot execution and approved final hero images
Communicated with the Product Team to confirm the glow-in-the-dark feature per SKU
Coordinated with retouching vendor and selected final visuals
Designed a full multi-channel rollout, including:
6 marketing emails
4 SMS promotions
Homepage banner design
Animated PDP assets for both DTC and Amazon
Social media graphics
Infographics highlighting product benefits
Model and Product Photoshoot – Art Direction
Skills:
Position:
Art Direction
Product Styling
Shot Planning
On-Set Oversight
Senior Web Designer
Kiss Colors and Care - by KISS US
Description:
Led on-set execution and image approvals for the Halloween shoot. Selected models, coordinated styling, reviewed lighting setups, and approved hero visuals that captured the glow-in-the-dark feature in a playful, elevated way. Oversaw post-shoot image selects for final retouching and rollout
Art Director for the Shoot: Ilona Dyrda I Photographer: David Yoo I Stylist: Rachel Garibaldi
Homepage Banner
Emails
Sample of 3 out of 6 Halloween-themed emails created for the campaign. Each email was optimized for conversion, incorporating animated visuals, clear CTAs, and playful seasonal copy tied to product features like glow-in-the-dark effects.
