imPRESS Spring/Summer Collection
Art Direction • Web Design • Animation • Digital Marketing • Cross-functional Collaboration • eComm Strategy
Senior Web Designer
KISS USA - (imPRESS Brand)
Position:
Skills:
Description:
Designed a light and uplifting digital campaign for imPRESS’s evergreen Spring/Summer nail collection, bringing a floral-inspired concept to life across all digital touchpoints.
Key Contributions:
Directed on-set image selection and provided final approvals during the photoshoot
Coordinated retouching delivery with the external agency
Developed the digital art direction, introducing illustrated spring florals for a fresh, seasonal look
Designed homepage hero and sub-banners to ensure long-term collection visibility
Created animated email assets featuring butterfly illustrations to reflect seasonal movement
Built out multi-channel creative, including social media, SMS, and landing page designs
Design Goals:
Showcase a soft, floral aesthetic that captures the feel of spring renewal
Maintain campaign longevity with versatile, evergreen visuals
Support a seamless user journey from campaign to product purchase
Model & Product Photoshoot
Senior Web Designer: Ilona Dyrda I Photographer: David Yoo I Art Director for the Shoot: Hyeji Kwak I Stylist: Rachel Garibaldi
Homepage Banner
📢 Homepage Banner
Applied playful seasonal illustrations and typography to visually amplify key brand messaging like “Press On, Show Off.”
Social Media Post:
🖼️ Social Media:
Delivered scroll-stopping visuals that reinforce tone and brand voice, ensuring every asset feels cohesive and fresh across channels.
Emails
✉️ Email Campaigns (Klaviyo)
Designed animated hero sections 📨 featuring fluttering butterflies 🦋 and playful transitions that enhanced phrases like “Glow-up Awaits.”
