Kiss Colors & Care Amazon Storefront

Designed and executed the Amazon storefront for Kiss Colors & Care (KCC), focusing on visual storytelling, intuitive product navigation, and cohesive branding. The storefronts support multiple product categories and reinforce KCC's positioning in the beauty market.

Key Contributions:

  • Designed the Amazon Storefront layout and visual flow

  • Led creative direction for hero banners and category blocks

  • Collaborated closely with the Art Director, Photographer, Multimedia Team, and Stylist

  • Oversaw and approved image selections on set

  • Delivered final web-optimized assets for Amazon’s platform

  • Maintained brand consistency across product imagery and lifestyle visuals

Description:

Design Goals:

  • Reinforce product benefits and differentiation across a variety of categories including Multivitamin Oils, Edge Fixers, Bonnets, Hair Treatments, Brushes & Combs, Braid & Twist Accessories, Men’s Grooming Products, Wigs & Weaves, Hair Accessories, and Hair Color

  • Ensure design is modular and scalable for future category updates

  • Create a visually engaging and shoppable customer journey

Skills:

Position:

  • Amazon storefront UX/UI

  • •eCommerce Design

  • Art Direction

  • Cross-functional Collaboration

  • Visual Merchandising

  • Photo Selection

  • Typography and Color Strategy

  • Figma

  • Adobe Photoshop

Senior Web Designer

Kiss Colors and Care - by KISS USA

Texture Product and Model Photoshoot

Description:

Supported the Art Director on-set during the Amazon storefront photoshoot.

  • Approved shot lists and made real-time image selections for each product group

  • Ensured lighting, composition, and styling aligned with Amazon storefront layout goals

  • Worked closely with the Photographer and Stylist to balance lifestyle and product focus

  • Prioritized imagery that felt modern, clean, and reflective of KCC's vibrant brand identity

  • Led the selection of hero group shots and ensured seamless visual flow across categories

Outcome: A dynamic and cohesive Amazon storefront that showcases KCC's full product ecosystem with a polished, consumer-ready visual narrative.

Position:

Senior Web Designer: Ilona Dyrda

Art Director: Hyeji Kwak

Photographer: Alexander Milligan

Stylist: Rachel Garibaldi

Amazon Storefront

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