imPRESS - Long Lasting Lashes
Software Skills:
Position:
Design: Figma, Adobe Photoshop, Illustrator, After Effects, Midjourney
Collaboration: Monday.com, KPM internal system, Figma, Webex
Skills: UX/UI design, project lead, visual storytelling, digital marketing, campaign design
Senior Web Designer
KISS USA - (imPRESS Brand)
Description:
As the Senior Web Designer, I helped launch the new imPRESS Long Lasting Lash collection by creating a full 360° campaign. This included a dedicated landing page, Amazon A+ Premium content, infographics used on both DTC and Amazon platforms, and Klaviyo email campaigns. I also supported the product and model photoshoot, making sure the visuals matched the elevated tone of this product line.
The goal was to set the Long Lasting Lash collection apart from other lash products by giving it a more premium, performance-driven look and feel. I worked closely with the marketing, e-commerce, and product teams to ensure everything aligned.
Marketing Strategy
This campaign followed an omnichannel approach focused on awareness, education, and conversion. Each asset was created to serve a specific stage of the customer journey while maintaining visual consistency, brand alignment, and performance-driven design across platforms. I was responsible for translating and implementing it visually across all digital touchpoints. The Long Lasting Lash line was positioned as a high-performance, salon-style lash for daily wear. I brought this to life using premium visuals, mobile-first layouts, and storytelling to:
Build awareness on DTC and retail platforms
Increase engagement with beauty-focused visuals
Lower bounce rates and increased scroll time
Meet Amazon A+ Premium standards and boost product rank
Deliver an ADA-compliant, trust-building brand experience
I collaborated cross-functionally with the marketing team, copywriters, e-commerce, and dev teams to ensure alignment, technical feasibility, and cohesive brand messaging across all channels.
Texture Product and Model Photoshoot
Description:
I oversaw the approval of shot lists on set, supported the Art Director, and selected final imagery to be sent out for retouching through an external agency. This was a 1-day shoot with 4 models, capturing both photo and video content.
The visual direction focused on highlighting the long-lasting, water-resistant performance of the lashes in real-life scenarios, including:
A workout/yoga session showing sweat-resistance
A day-in-the-office look
A PJ party / getting-ready scene
A night-out / party-ready transformation
The shoot was carefully planned to reflect versatile beauty moments across everyday routines while aligning with the elevated branding of the campaign.
Position:
Senior Web Designer: Ilona Dyrda
Art Director: Hyeji Kwak
Photographer: Seung Yeop Lee
Stylist: Rachel Garibaldi
AI Generated Background
Homepage Banner
📢 Homepage Banners
Designed a conversion-focused hero banner to introduce the imPRESS Long Lasting Lash launch. The layout balances visual hierarchy, strong product storytelling, and a mobile-first design approach to ensure clear messaging across DTC and Amazon platforms. The imagery highlights product packaging and model wear, while the call-to-action drives immediate shop engagement.
Focus:
Introduce and visually position the new imPRESS Long Lasting Lash product as a premium, easy-to-use, long-wear lash solution — while driving immediate conversions.
Emails
✉️ Email Campaigns
As part of the 360° launch, I designed Klaviyo email campaigns to support product education, awareness, and conversion. Each email highlighted the unique benefits of the Long Lasting Lash line—reusability, comfort, and a premium look—while staying aligned with the brand’s refreshed tone. I focused on creating mobile-first layouts, consistent visual hierarchy, and ADA-compliant CTAs to drive traffic to the DTC product pages.
Infographics
📊 Infographics
To support the launch of the imPRESS Long Lasting Lash collection, I designed a full set of infographics that clearly explain the product’s benefits, application process, and style options. These assets were used across DTC and Amazon A+ pages and tailored to fit platform-specific needs.
Each graphic was designed to reflect the collection’s elevated look, align with brand color hierarchy, and meet ADA accessibility standards. The visuals support product education, build consumer trust, and boost conversion by simplifying the product experience.
Landing Page
Position:
Software Skills:
Lead Web Designer
Kiss Colors and Care - by KISS USA
Duration: 5 Weeks | Revisions: 2 Rounds
Team Collaboration: Marketing, Copywriter, E-Commerce, Development, Multimedia
Figma
Adobe Photoshop
Midjourney
KPM
Monday.com
The goal of the imPRESS Long Lasting Lash landing page was to clearly highlight the key product benefits—up to 5-day wear, water resistance, and reusable lash clusters—while introducing a new solid plastic case that adds both a luxury feel and travel-friendly protection. The design emphasized ease of use, clean visuals, and a premium experience that reflects the elevated direction of this product launch.
My Role & Responsibilities:
Designed and delivered the full UX/UI layout
Highlighted product features like cluster lengths, lash styles, and the no-glue application
Featured interactive visuals and clear CTA hierarchy
Ensured full ADA compliance across layouts
Aligned with mobile-first and DTC best practices
Description:
Desktop:
Mobile:
Amazon Premium A+
Desktop
Mobile
📦 A+ Premium Content (Amazon PDP)
To elevate the online retail presence of the new imPRESS Long Lasting Lashes, I designed A+ Premium content tailored for Amazon’s mobile-first standards. The goal was to educate, build trust, and visually showcase the product’s long-wear technology and self-stick innovation.
This section was fully optimized for conversion while supporting brand consistency and product differentiation on a competitive platform like Amazon.
Key highlights included:
Clear visuals of the new plastic case packaging, emphasizing portability and durability
Hero images communicating no-glue, 1-step application and up to 5 days of wear
Educational modules explaining how to apply, how to re-use, and how to remove
Cluster length breakdown and lash style callouts for easy customer decision-making
ADA-compliant CTAs and intuitive mobile navigation
Team Collaboration:
Worked alongside the e-commerce team, copywriters, and development team to meet Amazon requirements while maintaining design quality.
Tools: Figma, Photoshop, Illustrator | Platform: Amazon A+ Premium
Skills: Visual strategy, mobile-first UX, ADA compliance, e-commerce storytelling