For the launch of imPRESS Long-Lasting Lashes—an elevated new product lasting up to 5 days and reusable twice—I worked closely with the shoot team and art director to bring the brand’s visual direction to life. On set, I reviewed and approved shots in real-time, then selected final images and provided detailed notes for retouching. I collaborated with the marketing, copy, and e-commerce teams through every stage of the landing page process—from wireframes to final design. I also created campaign emails, infographics, Amazon Premium A+ content, and homepage banners, ensuring a cohesive and impactful rollout across all digital platforms..