Kiss Colors & Care - Heat Protector
Adobe Photoshop
Adobe Illustrator
Figma
Midjourney
Senior Web Designer
Kiss Colors and Care - by KISS USA
Position:
Software Skills:
Google Drive
KPM – Project assignment and review system
Monday.com
Description:
I led the creative execution for the launch of the KISS Colors & Care Heat Protector line, building a full-funnel digital campaign across DTC, Amazon, Walmart, social, and email. The campaign was designed to educate consumers, support product selection by hair type, and boost conversion across channels.
Deliverables included a fully custom landing page, Amazon A+ Premium content, branded emails, infographics, paid ad assets, Walmart and Amazon banners, and a texture-based product shoot I art directed.
Marketing Strategy
This campaign followed an omnichannel approach focused on awareness, education, and conversion. Each asset was created to serve a specific stage of the customer journey while maintaining visual consistency, brand alignment, and performance-driven design across platforms.
Landing Page
An interactive experience guiding users to the right product by hair type and texture.
Amazon & Walmart Banners
Platform-optimized visual assets to boost visibility and engagement across storefronts.
Email Campaigns
Targeted visual assets supporting launch messaging, product education, and click-through.
Infographics
Simplified product benefits and usage in a visual format tailored for mobile and retail.
Amazon A+ Premium Content
Enhanced product education through comparison charts, Q&A, and mobile-first storytelling.
Texture Photoshoot
Art-directed visuals to showcase product texture and usage, used across platforms.
Paid Ads
Scroll-stopping static and motion creatives aligned with key campaign messaging.
📌 Focus Areas
Clear, benefit-driven messaging
Texture-specific UX and design
ADA-compliant, mobile-first layouts
Visual storytelling that meets retail platform specs
Unified brand experience across all digital touchpoints
📈 Outcome
Helped the brand:
Qualify for Amazon Premium A+ Content
Increase engagement and product clarity
Reduce returns by improving product understanding
Create a scalable system for future launches
Texture Photoshoot – Art Direction
Skills:
Position:
Art Direction
Product Styling
Shot Planning
On-Set Oversight
Led pre-shoot planning, shot selection, and on-set direction
Managed photographer and assistant photographer
Delivered assets for use across landing page, A+ content, infographics, and social
Senior Web Designer
Kiss Colors and Care - by KISS US
Description:
As part of the KISS Colors & Care 360 campaign, I led the art direction for a texture-focused product shoot used across the landing page, infographics, hover states, and other digital assets.
Objective
Visually showcase the texture and performance of the Heat Protector product line, helping customers better understand the consistency and how each formula serves different hair needs.
Art Director for the Shoot: Ilona Dyrda I Photographer: Alexander Milligan I Videographer: James Choi I Stylist: Rachel Garibaldi
💡 Performance-First Approach
To maintain fast load speed and performance:
I proposed using video for one product only (Coarse Hair), with still images for the others.
This solution balanced interactivity and performance and was approved by the development, marketing, and product teams.
Emails
✉️ Email Campaigns (Klaviyo)
I designed targeted email assets for the Heat Protector Collection, supporting product education and click-through to PDPs. Messaging was customized for different hair types and paired with bold visuals, clear CTAs, and brand-aligned design.
Focus: Visual consistency, strategic messaging, strong CTAs, and mobile-optimized layout.
Paid Ads
📢 Paid Ads (Meta + Google Display)
I developed creative assets for Meta and Google paid ads to drive awareness and engagement. The visuals emphasized the product’s anti-reversion benefits using a bold, recognizable campaign line — “Life Happens. Reversion Doesn’t.” — with strong product grouping and branded design.
Focus: Scroll-stopping visuals, message clarity, mobile-first design, and ad platform compliance.
Landing Page
Software Skills:
Position:
Lead Web Designer
Kiss Colors and Care - by KISS USA
Duration: 5 Weeks | Revisions: 2 Rounds
Team Collaboration: Marketing, Product, E-Commerce, Development
Figma
Adobe Photoshop
Midjourney
Description:
As part of the KISS Colors & Care 360 digital campaign, I led the design of a dedicated landing page that introduced a new heat protection product line. The goal was to create a high-impact, informative, and easy-to-navigate page that helped users understand which product works best based on their hair type.
Created a hair thickness selector with hover states to simplify product choice:
✅ Outcome
Delivered a clean, engaging, and educational landing page optimized for e-commerce and mobile.
Strengthened the brand’s digital presence and provided a reusable layout system for future launches.
Positioned the product to drive user engagement and buying confidence through clear visuals and interaction.
This part of the project reflects my ability to blend UI/UX strategy, e-commerce performance, and cross-functional execution into a single, scalable design.
💡 Key Contributions
Researched competitor pages, UX best practices, and emerging trends to guide strategy.
Designed wireframes and a modular UI in Figma, aligned with all stakeholders.
Created a hair thickness selector with hover states to simplify product choice.
Integrated brand visuals (teal + yellow arrow) and used AI-generated hero imagery.
Delivered ADA-compliant, dev-ready files with structured components and clear handoff.
Homepage Banner
Amazon Banner
Wallmart Banner
📢 Homepage, Amazon & Walmart Storefront Banners
I designed high-impact banners for DTC and retail platforms, visually aligning with the campaign’s hero messaging:
“Life Happens. Reversion Doesn’t.” Each layout was optimized for platform specs, conversion, and brand consistency.
Focus:
Hero messaging, product grouping, CTA visibility, and cross-platform adaptability.
Infographics
📊 Infographics
I created product-focused infographics to simplify key benefits and support shopper decision-making across e-commerce platforms. Each visual was tailored to highlight texture-specific usage and features, making it easier for customers to choose the right formula.
Focus:
Clear comparison by hair type (thin, medium, coarse)
Ingredient benefits and usage instructions
Mobile-friendly layout for Amazon, Walmart, and DTC
Amazon Premium A+
Desktop
Mobile
Focus:
Texture-based navigation, Q&A section, comparison chart, ADA-compliant UX, mobile-first interactivity, conversion-focused storytelling.
Results:
Helped the brand qualify for Amazon Premium A+ content, increased consumer confidence at the point of purchase, and reduced product return rates through clear, informative content and improved accessibility.
📦 A+ Premium Content (Amazon PDP)
I created A+ content for the Heat Protector Collection to enhance the product detail page experience and meet Amazon Premium Plan standards. The design emphasized texture-specific storytelling, easy comparison, and product education tailored to different hair types.
To ensure an accessible, high-performing mobile experience, I restructured the layout to translate desktop interactivity into a scroll-friendly design. The mobile version features hair thickness tiers (thin, medium, coarse) as a navigation bar, with dynamic product banners highlighting relevant formulas and benefits. This approach maintained a cohesive brand feel while staying within Amazon's creative guidelines.
All visual and copy elements were designed to be ADA-compliant, ensuring accessibility for users with visual or cognitive impairments.